Portfolio

My Approach

Before I begin working on a project, I consider what I would like to convey to the viewer. What message am I communicating? Is it aspirational or inspirational? Is it meant to evoke an emotion, instill a sense of calm? Is it meant to inform? Do I want the imagery to appear more editorial or more candid? After establishing the message, I envision how the end product would look and feel. And then, I create. I’ve adopted the ethos of less is more and often apply that to my work without sacrificing attention to detail.